The Virtual Reality Online Site

Juilliard Brings Online Music Education to the Masses

May 19th, 2012

student.orchestra

As school music programs dwindle under severe budget cuts, a generation of kids is growing up without music education. If they can’t afford private lessons, students can always head to YouTube to learn how to play the piano, but the quality of the instruction is hit-or-miss. Now The Juilliard School, the nation’s most prestigious college for the performing arts, hopes to change all that by offering its world-class music courses through Connections Education, an online education provider.

The content for the classes, called Juilliard eLearning, will be developed by the school’s staff and alumni. The first classes—which will be offered this fall to K-12 students as well as adults interested in building their musical skills—will align with national music standards.

Juilliard has yet to announce details about specific classes—or how much they’ll cost—but administrators say students will be able to learn how to sing, read music, and play an instrument through virtual music demonstrations, instructional videos, and animation from Juilliard’s faculty and Connections Education’s teachers. Eventually, the program will also offer classes in music theory and music history.

Perhaps virtual classes can’t replace the presence of full-time music teachers in every K-12 school, but if Juilliard eLearning proves to be a high quality—and reasonably priced—option, students may yet receive the music education they deserve.

Photo via (cc) Flickr user cwwycoff1

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Ask Jack: using a VPN to protect your web use

May 19th, 2012

Lots of us surf using unsecured Wi-Fi networks, and where I live in the US, Starbucks doesn’t require a pass code and the Wi-Fi is up 24/7 regardless of whether the shop is open. Are there any good free VPNs for privacy in such a situation? I’m using Cocoon with Firefox, but I don’t have the means to compare it with alternatives.
Dave Null

A VPN, or virtual private network, creates a virtual “tunnel” of encrypted data running over the public internet. VPNs first became popular as a way of connecting different parts of a company without the high cost of leasing dedicated phone lines. Secure encryption was needed to protect corporate data, and one consequence was that nobody else – internet service providers (ISPs), snoopers etc – could see what sort of traffic was inside the data stream.

Today, many individuals are using VPNs for the security and privacy they provide. Some people use VPNs at Wi-Fi hotspots to prevent snoopers from collecting private information. Others use VPNs at home as a way to get around ISPs and service providers blocking certain websites, which may include Pirate Bay, Facebook and BBC iPlayer. Of course, cybercriminals also use VPNs and anonymous proxy servers, though Tor might be a more likely prospect.

The simplest type of VPN is one that runs at the application level, typically inside a web browser. In your case, this is Cocoon, which is available for different browsers (Firefox and Internet Explorer) and different operating systems (Microsoft Windows, Apple’s Mac OS X and Linux). The drawback is that it only protects what’s in the browser. If you were to run another browser alongside Firefox, or a separate email program, the data from these other programs would not be protected by Cocoon’s VPN.

The most popular VPN for personal users – which I mentioned in response to your similar question in 2010 – is probably AnchorFree’s Hotspot Shield. Like many other cheap or free VPNs, Hotspot Shield is based on open source OpenVPN code, so it encrypts all the internet traffic on your PC: every web browser, email program, and so on. It supports Windows, Mac OS X, and Apple iOS devices, with Android to come.

The drawbacks with Hotspot Shield are that, as with Cocoon and some other VPNs, the free versions are supported by showing adverts, though you can avoid these by upgrading to a paid-for version. Hotspot Shield also switches your home page and default search engine, though you can switch these back. This can be annoying and has prompted some users to look elsewhere, but you can pay AnchorFree $29.95 per year for its Hotspot Shield Elite service, or if you use it for travelling, buy 20 one-day passes for $10.

There are, of course, dozens of alternative VPNs, and there’s a big list on the internet censorship wiki. The ones worth considering include SecurityKiss, CyberGhost, and It’s Hidden. CyberGhost’s servers are in Germany, and It’s Hidden’s are in the Netherlands, which may not suit US users.

One of the features of a VPN is that your internet connection appears to come from wherever the server is based: it acts as your proxy on the internet. This can confuse websites that do a lot of geolocation and personalisation, such as Google, which will serve up versions in the local language. This can, of course, be useful. Europeans can use a US-based VPN server to watch videos that are otherwise blocked in our region, while those who live outside the UK can use a UK-based VPN to watch TV programmes on, for example, the BBC’s iPlayer. Indeed, AnchorFree produced ExpatShield for Windows, so that pining Brits could get a UK IP and access content available only in UK from anywhere.

If this kind of thing is important to you, then Hide My Ass! now offers a Pro VPN service that supports different protocols (so you can use OpenVPN for maximum security or PPTP to stream video, for example) and access to 247 servers in 43 countries. So, yes, you can actually get a fast IP address in Japan. However, the service costs $11.52 per month or $78.66 per year.

The Best VPN Provider comparison website lets you select from dropdown menus such as Destination Country, Protocol and Price/Month to find potential VPN suppliers. However, it only suggests commercial services.

Most if not all VPN providers have lots of terms and conditions that forbid you from doing bad things, including spamming, and say that they will co-operate with police and other authorities if required. If you plan to use peer-to-peer file-sharing services such as bittorrent, check that these are allowed under the T&Cs. Also check how long they keep records. TorrentFreak has a good article on Which VPN Providers Really Take Anonymity Seriously?

Using a VPN protects you from snooping in your local coffee shop and by your ISP, but the VPN provider is decoding your datastream and putting it on the internet, so it sees everything. It has to be a company you trust.

Also bear in mind that while your ISP cannot see what is in your data stream, it can certainly see you sending lots of encrypted traffic to Hotspot Shield, Hide My Ass! or whatever. So much business traffic now goes via VPNs that I don’t expect this is particularly noticeable, but ISPs could filter the obvious free VPNs.

There’s an increasing tendency for websites to use the https Secure Sockets Layer (SLL) system, shown by a padlock in the browser, and this already encrypts data to protect it from casual snoopers. However, the appearance of “session jacking” software such as the Firesheep add-on for Firefox means a VPN is probably a good idea when using public Wi-Fi hotspots for important data.

But it’s also a good idea to start getting familiar with VPNs because of government attempts to monitor people’s internet use. If this becomes a reality in the UK, then perhaps we should all start using VPNs all the time. Article 19 of the UN’s Universal Declaration of Human Rights says: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.” The internet has more or less delivered that right, and using a VPN may be the simplest way to preserve it.

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Lowe's virtual experience revolutionizes the way Canadians view products

May 17th, 2012

New Augmented Reality technology helps customers interact with products
in 3D from home

TORONTO, May 10, 2012 /CNW/ – Today, Lowe‘s Canada in partnership with LG Appliances and Red Piston
introduced customers to Augmented Reality – a technology that uses a
combination of real-world and computer-generated data to literally make
products pop out of the flyer in three dimension.

With the use of a special App, customers can use camera-enabled iOS or
Android Smartphones and Tablets** to take a virtual tour of the
selected images – all while looking at a traditional flyer, from the
comforts of home.

The pilot project includes three LG Appliances that will appear in the
Lowe’s flyer delivered to customers May10th. The LG washer, dryer and
refrigerator featured are all compatible with the App that allows
customers to zoom in on specific hot spots, or test product features
such as opening and closing the doors, pulling out the drawers, and
turning on the washer and dryer to see how they work.

“Technology is changing how people shop and the ways in which we
interact with our customers,” says Alan Huggins, president of Lowe’s
Canada.”Lowe’s is always looking for innovative ways to inspire
customers – this new Virtual Experience allows products on paper to be
viewed as though they are within a showroom at home and helps to
demonstrate how an appliance would look in the customer’s own kitchen
or laundry room.”

The App, which supports the use of Augmented Reality technology, was
created by Red Piston, a company based out of Windsor, Ontario that
specializes in building innovative Mobile Apps.

“We’re proud to have worked on this project with a great partner like
Lowe’s”, says Ali Al-Aasm, Co-Founder, Red Piston. “It’s exciting to
have developed an App that uses technology that customers really
haven’t seen much of yet in the Canadian Marketplace.”

In order for customers to take part in the Virtual Experience, access to
the internet, a camera-enabled iOS or Android Smartphone or Tablet, and
a copy of the Lowe’s flyer is required. Customers can visit www.lowes.ca/FAQ  for specific details on how to acquire the App and use the technology,
or to download a printable PDF version of the flyer.

The Virtual Experience is just one way in which Lowe’s is using
technology to further enhance the customer experience in-store. All
Lowe’s locations are now wi-fi enabled and equipped with both iPhones
and iPads that help to better serve customers. With the use of these
devices, Associates are able to check inventory without leaving the
customer’s side, or scan a bar code to display additional product
information and play product videos.

ABOUT LOWE’S:

With fiscal year 2011 sales of $50.2 billion (USD), Lowe’s Companies,
Inc. is a FORTUNE® 100 company that serves approximately 15 million customers a week at
more than 1,745 home improvement stores in the United States, Canada
and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is
the second-largest home improvement retailer in the world.

Lowe’s Companies Canada, ULC first opened Canadian stores in December
2007
and now operates 31 stores in Ontario, Alberta, Saskatchewan and
British Columbia with more than 4,500 employees company-wide.

** System Requirements: iOS 4.2 and above, Android 2.2 and above. Visit www.lowes.ca/FAQ for additional specifications

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At Content Creators, journalists practice their craft and get paid

May 17th, 2012

May 15, 2012

At Content Creators, journalists practice their craft and get paid

By Julia Scott
Tim Collie stumbled upon a universal truth while building his news startup, Content Creators. “Most people don’t like their website.” The design is bad, or they don’t know how to upload videos. The content stagnates, and the site becomes a calling card appended with excuses.

Imagine then, that you get a cold call from Collie, 51.

“We’re story tellers,” his pitch goes. “We’ve looked at your website. We believe we can help provide you with content and videos.”

Talk about full service. Content Creators offers ghostwriting, editing, website design, photography, video, social media, and any other kind of content creation you can think of. Folks who design websites don’t typically follow up by providing content and keeping the thing bug-free.
image

Content Creators does. In fact, it is rare that they are hired to create a website and not contribute the content.

It’s one reason why the start up, barely three years old, makes enough to pay out of state college tuition for Collie’s two sons.

“We are willing to work with people who have basic skills,” he said. Not that he and his two partners, photographer and videographer Andrew Innerarity and business manager Jodie Knofsky, have left their day jobs. Collie edits the political news website Newsmax.com.

Content Creators is based in South Florida and covers three counties, Broward, Palm Beach, and Miami-Dade. Instead of having a main office, Collie and his partners work from home and on the road. “We’re kind of virtual,” he said. “We can move anywhere.”

Eighty percent of the work is done by Collie and his two partners. The rest is contractors. Expenses are minimal. Gas money eats up a chunk of change. Indemnity insurance is another big ticket at a few hundred bucks a month.

Revenue streams are packed into each contract, which may cover a particular project or include monthly services. Individual videos run roughly $1,000 a minute. Monthly contracts range from $6,000-$10,000. Website creation costs between $5,000 and $10,000.

Bootstrapping means the marketing budget is non-existent. Marketing is not a skill inherent to Collie or his partners, and hiring a marketing professional is not financially appealing. So Collie does it himself.

“Our marketing is very primitive,” he said. “I literally printed out a list of non profits in South Florida and started cold calling. There wasn’t a methodical market research.”

When he gets busy marketing falls by the wayside, which leads to dead periods during which he restarts his cold calling. Many gigs are word of mouth referrals or through informal talks Collie gives on social media and storytelling.
If Collie had to point to one failure, it would be running a business. He got into an entrepreneurial mindset at KDMC’s News Entrepreneur Boot Camp in May 2009, but struggles with cash flow. Tracking down bills is not a strong point. (Disclosure: I attended Boot Camp with Collie.)

“I think journalists should stick to being journalists, but find a business mind who likes journalism who can do the business,” he said.

Another tip Collie and his crew picked up early on is being involved in selecting subjects to be on camera. The person a client wants on screen may not be a great speaker, or particularly polished.

A perk to hiring Content Creators is that the firm works in two languages other than English, including Haitian Creole, and Spanish. Portuguese is next on the list.

Clients also get top access. It’s not uncommon for Collie’s cell phone to buzz with a plea to provide video coverage in a few hours.

Just as important, perhaps, as full service is the company’s focus on non-profits. Content Creators retains a journalistic sense of purpose to their work, an approach that dovetails with the non-commercial mission statements of its clients.

Content Creators covers many of the same subjects Collie dealt with as a foreign war correspondent for the South Florida Sun-Sentinel and the The Tampa Tribune: Islam and women, drug use, sex trafficking, human genetics, senior issues, HIV.

The videos are powerful stuff. One meshes five women’s voices to tell how each triumphed over dismal circumstances. Another juxtaposes one man’s vision of a drug high with the life-threatening reality.

It’s a kind of journalism that nods to the reality of our industry, where entrepreneurial news veterans can practice their craft and still get paid.

Julia Scott is the founder of the money-saving blog BargainBabe.com.

The News Leadership 3.0 blog is made possible by a grant to USC Annenberg from the John S. and James L. Knight Foundation.

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Mashable Weekend Recap: 40 Stories You Might Have Missed

May 15th, 2012

The weekend sat on the cusp of big news coming, especially the looming Facebook IPO. But that didn’t keep us from finding hot stories over the past few days, including fascinating concept pics that might show what the upcoming iPhone 5 might look like, a frank review of the Samsung Galaxy Tab 2, and a sneak peek at Ashton Kutcher playing Steve Jobs in an upcoming film.

There was a boatload of news, views and ballyhoo this weekend, so you might be sitting there worrying that you missed a lot. Well, you did — but our accounts of that cool news are still here, and we’ve gathered them all in one convenient bucket to facilitate your immediate persual.

[More from Mashable: Mashable Weekend Recap: 41 Stories You Might Have Missed]

Enjoy this Weekend Recap, and once you’re done, go forth and attack the week with a spring in your step — make it a good one, and see us again right here next weekend where we’ll do it all over again.

News & Opinion Essentials

[More from Mashable: Mashable Weekend Recap: 39 Steps to Digital Bliss]

Yahoo CEO Scott Thompson Steps Down

Top 10 Twitter Pics of the Week

Reddit Users Surprise Terminally-Ill Man With Random Acts of Kindness

How Iraq is Using Reality TV and Facebook to Inspire a Generation of Peacemakers

Apple Drops 4G Branding From New iPad

Cheating Site’s Second-Biggest Enrollment Day is Post-Mother’s Day

Apple ‘Sidesteps’ Billions in Corporate Taxes, NY Times Reports

Samsung Galaxy Tab 2 10.1 Highlights Android’s Tablet Problem [REVIEW]

The History of Social Recruiting Technology [INFOGRAPHIC]

Game of Thrones is the Most-Pirated Television Show of 2012

Super-Fast Thunderbolt Connectivity Coming to Windows [VIDEO]

Ashton Kutcher as Steve Jobs: Uncanny Resemblance [PICS]

Pepsi Digital Exec: Google ‘Messed Up’ With Google+, Instagram Is ‘Phenomenal’

Apple and Foxconn to Improve Factory Working Conditions? [VIDEO]

Top 10 Tech This Week [PICS]

Google May Be Close to Acquiring Meebo for $100 Million [REPORT]

Samsung Galaxy S III: Is the Screen Its Achilles Heel?

#RyanKennedy Trends on Twitter But It Wasn’t His Dying Wish

Coca-Cola Truck Brings Cheers of Virtual Fans to Stadium

‘F_ck Yeah!’ The Evolution of Tumblr’s Big Trend

Helpful Resources

Limb.al Makes Your Smartphone Even More Useful [VIDEO]

Top 6 Mashable Comments of the Week

How to Create a Mother’s Day Slide Show

Free Ecards for Mother’s Day: Here’s Help [VIDEO]

9 Essential Steps for a Killer Kickstarter Campaign

20 Sites Every Cool Mom Should Know

47 Digital Media Resources You May Have Missed

9 YouTube Cooking Channels That Will Make Your Mouth Water

6 Things on Your LinkedIn Profile That Shouldn’t Be on Your Resume

5 Hot Startups Using Tech for Good

10 Ways to Optimize Your iPad for Kids With Special Needs

SEE ALSO: All the Weekend Recaps Ever Published

Weekend Leisure

Summer TV Guide: 20 Social Shows to See

Pinterest Campaigns Honor Your Mom While Giving Back

7 Beautiful Time-Lapse Videos That Celebrate Expectant Moms

Google Doodle Offers Sweet Mother’s Day Surprise

Answer Your Phone While Skiing With These Neva Ski Poles [VIDEO]

Coca-Cola and the Movies [INFOGRAPHIC]

30,000 Dominoes Capture the History of Nintendo in 3 Minutes [VIDEO]

Break Your iPhone in This Case And You’ll Get a New Phone for Free

Enhanced Jug Sends Mobile Alerts When You’re Out of Milk [VIDEO]

Here’s last week’s Weekend Recap.

This story originally published on Mashable here.

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Teachers face new evaluations

May 15th, 2012

Bills proposed by Gov. Bobby Jindal that make sweeping changes to the way they’re paid, tenured and evaluated on performance are now law.

Jindal and his allies say the new laws will reward high-performing teachers and punish bad ones. State teacher unions say the laws place an even bigger burden on teachers and put their destiny in the hands of students they can’t control.

But there’s an even more basic question behind all these new laws — how do you judge a teacher’s performance?

The state’s answer lies in a brand-new “value-added” model called COMPASS, a labyrinthine system of formulas, test scores and teacher evaluations that will be implemented statewide next year. And with so many new laws hinging on a teacher’s COMPASS evaluation, uncertainty about exactly how the system works has caused a great deal of anxiety among teachers in the trenches.

WHAT’S THE PLAN?

The COMPASS system is brand new to Louisiana’s teachers. Terrebonne Parish is one of about a dozen school systems that participated in a pilot version of the plan this school year. The other parishes, including Lafourche, will be dealing with the system for the first time in the next school year.

Put broadly, the COMPASS system judges 50 percent of a teacher’s performance based on student performance and 50 percent on evaluations by principals.

Principal evaluations are already a huge factor in determining teachers’ performance. For most teachers, it’s the student performance aspect that’s controversial.

Measuring student performance, especially as measured through standardized tests, poses a big problem in many teachers’ minds. Outside factors, they argue, can often drag down students’ test scores in ways teachers can’t fix. A teacher, for example, can’t control factors like parental involvement, student poverty and nutrition, or even a student’s basic test-taking aptitude.

The COMPASS system doesn’t simply base student performance on a flat grade, however. Instead, it creates a complex statistical profile for each student, sets a “student learning target” based on that profile, then measures a student’s performance against that target.

JUDGING STUDENT

PERFORMANCE

A host of numbers go into each student’s target score.

The most heavily-weighted factor is a student’s existing test scores. A student who performed poorly on previous standardized tests, for example, is not expected to do well on next year’s tests — he or she is just expected to do better than they did before.

How much better that student should do depends on who the student is. Major factors that make up that profile include:

n Whether a student is gifted

n Whether a student receives free or reduced lunch (and thus comes from a low-income family)

n How proficient a student is in English

n Prior discipline history

n Attendence record

n Disability status

If a student has a poor disciplinary history and misses class often, for example, that student will not be expected to improve as much as a well-behaved student who never misses class.

That theoretically means a teacher’s performance rating won’t be affected by outside variables.

After students take standardized tests at the end of the year, each student’s score is compared against his or her student learning target. Students then gets a positive or negative score based on whether they missed, met or exceeded that target.

All of a teacher’s students are then added together and tweaked based on factors such as class size. That adjusted score would then be used for the 50 percent of a teacher’s evaluation based on student performance. Combined with the score from the principal’s evaluations, the teacher would then receive a final score on a scale from one to five.

Scores from 1.0 to 1.9 will be labeled as “Ineffective,” 2.0 to 4.0 ”Effective”, and 4.1 to 5.0 as “Highly Effective.”

A teacher who makes an “Ineffective” on either the student growth or subjective evaluation measures will be rated “Ineffective” overall.

WHY IS IT IMPORTANT?

For teachers, the stakes are high for the system to be fair. Under the new laws, a teacher’s evaluation scores will determine whether they keep or earn tenure, how much they get paid, and even, in rare cases, whether they keep their job.

If a teacher makes an “Ineffective” rating, the local school district must provide immediate, intensive professional development to get them on track. If a teacher continues to earn that rating after that development program is finished, the district must fire the teacher.

An “Ineffective” rating also jeopardizes a teacher’s certification.

The teacher rating also plays into new, tougher teacher tenure laws.

Teachers who are rated “Ineffective” would lose their tenure. To earn it back — or to earn tenure in the first place — teachers have to earn the “Highly Effective” label for five consecutive years.

TEACHERS’ CONCERNS

The new evaluation system has many teachers on edge. They worry that the arcane statistics that drive the evaluation might not cover all the outside factors that determine how well a student does on a test.

State Superintendent John White has been traveling all over the state hosting town-hall meetings with teachers and principals, where he has tried to explain the nuts and bolts of the system and attempted to calm some of their fears. Last month, he gave one such town hall at South Lafourche High School.

Despite the school’s remote location, about 75 teachers came to voice concerns about the new system.

“There are still so many unanswered questions,” Gaye Cheramie, principal at Golden Meadow Upper Elementary, told White. “So much is happening so fast that many educators aren’t able to keep up with it all.”

At that meeting, teachers argued the system doesn’t — and can’t — account for subjective factors like parent involvement and student ambition. They also expressed fears they were being judged on a system they didn’t fully understand.

White assured the teachers that very few of them would be affected by the new system. He said only 16 teachers out of more than 1,000 teachers in Terrebonne Parish netted the “Ineffective” label in the past year’s pilot program.

“I bet most of you are already doing what you need to do to make the right scores,” he said. “Most of you aren’t going to be anywhere close to getting punished, because you’re already doing a good job.”

Still, White acknowledged the state department has work to do in informing teachers exactly how the system will work.

“We need to do a better job communicating with teachers,” he said. “The more I talk to teachers, the more I understand that.”

White said teachers and others interested in learning more about how the system works should visit the state department’s website, louisianaschools.net. That site includes videos of some of the town halls White has conducted. Several virtual town halls are scheduled over the next few weeks.

The site also includes a lengthy Frequently Asked Questions section and detailed overview of the assessment program.

Have questions about the COMPASS system? Don’t understand something in the story or something you read elsewhere? Staff Writer Matthew Albright can be reached at 448-7635 or at matthew.albright@dailycomet.com.

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Lowe's virtual experience revolutionizes the way Canadians view products

May 13th, 2012

New Augmented Reality technology helps customers interact with products
in 3D from home

TORONTO, May 10, 2012 /CNW/ – Today, Lowe’s Canada in partnership with LG Appliances and Red Piston
introduced customers to Augmented Reality – a technology that uses a
combination of real-world and computer-generated data to literally make
products pop out of the flyer in three dimension.

With the use of a special App, customers can use camera-enabled iOS or
Android Smartphones and Tablets** to take a virtual tour of the
selected images – all while looking at a traditional flyer, from the
comforts of home.

The pilot project includes three LG Appliances that will appear in the
Lowe’s flyer delivered to customers May10th. The LG washer, dryer and
refrigerator featured are all compatible with the App that allows
customers to zoom in on specific hot spots, or test product features
such as opening and closing the doors, pulling out the drawers, and
turning on the washer and dryer to see how they work.

“Technology is changing how people shop and the ways in which we
interact with our customers,” says Alan Huggins, president of Lowe’s
Canada.”Lowe’s is always looking for innovative ways to inspire
customers – this new Virtual Experience allows products on paper to be
viewed as though they are within a showroom at home and helps to
demonstrate how an appliance would look in the customer’s own kitchen
or laundry room.”

The App, which supports the use of Augmented Reality technology, was
created by Red Piston, a company based out of Windsor, Ontario that
specializes in building innovative Mobile Apps.

“We’re proud to have worked on this project with a great partner like
Lowe’s”, says Ali Al-Aasm, Co-Founder, Red Piston. “It’s exciting to
have developed an App that uses technology that customers really
haven’t seen much of yet in the Canadian Marketplace.”

In order for customers to take part in the Virtual Experience, access to
the internet, a camera-enabled iOS or Android Smartphone or Tablet, and
a copy of the Lowe’s flyer is required. Customers can visit www.lowes.ca/FAQ  for specific details on how to acquire the App and use the technology,
or to download a printable PDF version of the flyer.

The Virtual Experience is just one way in which Lowe’s is using
technology to further enhance the customer experience in-store. All
Lowe’s locations are now wi-fi enabled and equipped with both iPhones
and iPads that help to better serve customers. With the use of these
devices, Associates are able to check inventory without leaving the
customer’s side, or scan a bar code to display additional product
information and play product videos.

ABOUT LOWE’S:

With fiscal year 2011 sales of $50.2 billion (USD), Lowe’s Companies,
Inc. is a FORTUNE® 100 company that serves approximately 15 million customers a week at
more than 1,745 home improvement stores in the United States, Canada
and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is
the second-largest home improvement retailer in the world.

Lowe’s Companies Canada, ULC first opened Canadian stores in December
2007
and now operates 31 stores in Ontario, Alberta, Saskatchewan and
British Columbia with more than 4,500 employees company-wide.

** System Requirements: iOS 4.2 and above, Android 2.2 and above. Visit www.lowes.ca/FAQ for additional specifications

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Seven awesome augmented reality campaigns

May 13th, 2012

Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content.

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Future of Home Entertainment? EON’s Virtual Reality iCube TV demo

May 11th, 2012

Today this form of 3d immersive, interactive, communication, visualization and simulation system is widely used in a variety of industrial, scientific, educational and entertainment applications among others. It’s now also becoming technologically feasible and affordable to consider this class of tech for home use. Imagine for example playing games, watching sports, concerts, plays, travel the world, video calling or immersed in a Movie or TV show and interacting with it! Bringing this type of viewing experience into your home still has a few steps left and a key one is, do people want it? What are your thoughts about this type of an home entertainment system? Please feel free to leave your comment or vote the like or dislike button. We’ll have another iCube video on how it works here soon, stay tuned to ElectricTV. Special thanks to EON Reality’s Edward Robertson, Director of Technology Services for presenting this informative and fascinating iCube demo experience. For more info visit: eonreality.com Video best viewed full screen.

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Augmented Reality Sandbox: Kinect-Enabled Sandbox Displays 3-D Topographic Features In Real-Time (VIDEO)

May 11th, 2012

It’s the sandbox of the future.

In one of the coolest applications of augmented reality, some of the folks at the UC Davis W.M. Keck Center for Active Visualization in the Earth Sciences have developed a sandbox that acts as a real-time interactive, maleable topographical map, complete with contour lines and color shading.

As seen in the above video, the topography can be adjusted with a shovel, rake or by hand. Valleys are represented by various shades of green and hills by shades of red. Want to add water? Simply hold your hand over a valley and the hole is “filled” with streaming blue.

Here’s how it works: An Xbox Kinect images the topography of the sandbox and sends the data to a computer. After that, “the resulting topographic surface is then rendered from the point of view of the data projector suspended above the sandbox,” according to the project’s home page, “with the effect that the projected topography exactly matches the real sand topography.”

Funded with the help of the National Science Foundation, the project is intended to bring a hands-on approach to the teaching of Earth science.

“The final product is supposed to be self-contained to the point where it can be used as a hands-on exhibit in science museums with little supervision,” the project directors write.

This sandbox isn’t the first of its kind. As the project directors note, this augmented reality sandbox was inspired by a video from Czech researchers that came out last fall. And The Verge’s Dante D’Orazio reminds us of the augmented reality coffee table that uses a Kinect, PlayStation Eye and lasers to create a 3-D experience.

Oliver Kreylos, one of the researchers who’s involved with the sandbox (the project homepage lives on his website), has uploaded other videos of his work, including the creation of “holographic” and 3-D images using hacked Kinects.

For more on the video, click over to the project’s home page. And click here for “Virtual Dam Failure and Fun with Water,” another video showing the sandbox in action.

[Via YouTube trends]



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var coords = [-5, -72];
// display fb-bubble
FloatingPrompt.embed(this, html, undefined, ‘top’, {fp_intersects:1, timeout_remove:2000,ignore_arrow: true, width:236, add_xy:coords, class_name: ‘clear-overlay’});
});

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